Addlane

Addlane is an intuitive project collaboration tool that adds efficiency to creative communication. Put simply, it is about planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising and Project Management. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Addlane is based in Las Vegas, Nevada. Their site is addlane.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

If you have worked with Addlane, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.