Adagio

Adagio (ex-Onfocus) develops technologies to help premium publishers face the adblocking and ad viewability challenges. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Related areas on their profile: Advertising, Big Data and Native Advertising. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Adagio is based in Vanves, Ile-de-France and around since 2016. Their site is adagio.io.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with Adagio, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.