AdAdapted

AdAdapted is a digital engagement and insights platform for CPG brands and agencies. In practice that means running campaigns, content and ads for clients who do not have an in-house team.

It makes the most sense for small and mid-sized businesses. Alongside the main category they mention Advertising, Analytics, Brand Marketing and Digital Media. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

AdAdapted is based in Ann Arbor, Michigan. Their site is adadapted.com.

Things worth asking about: who does the work day to day, reporting cadence, and contract length. A short pilot with your real data tells you more than any demo.

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