ActiveCampaign

ActiveCampaign specializes in email marketing, transactional email, marketing automation, and sales automation. In practice that means sending campaigns and automated emails to a list and measuring what gets opened.

Who is it for? Mostly marketers at companies of every size. Alongside the main category they mention Email Marketing and Marketing Automation. They are a large team, 501 to 1,000 people, which usually shapes who they work with. Bigger vendor, more process. Budget time for procurement.

ActiveCampaign is based in Chicago, Illinois and around since 2003. You can read more at activecampaign.com.

Our checklist for this category: deliverability, list size pricing, and automation depth. Get the renewal terms in writing before the first invoice.

If you have worked with ActiveCampaign, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.