Aberdeen

Aberdeen works in ad management, which is about planning, buying and reporting on paid ads across channels. They have not published a longer description, so we lean on what their category usually involves.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Analytics, Content Marketing, Marketing and Predictive Analytics.

Aberdeen is based in Waltham, Massachusetts. You can read more at aberdeen.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with Aberdeen, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.