ABC Entertainment

ABC Entertainment is a ad management product. ABC is a media company that develops, produces, and distributes entertainment content on television and online. Put simply, it is about planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Communities, Digital Marketing, Digital Media and Music. They are a very large team, 5,000+ people, which usually shapes who they work with. At that size expect formal onboarding, documentation and a longer sales cycle.

ABC Entertainment is based in New York, New York and around since 1946. You can read more at abc.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with ABC Entertainment, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.