Abakus

Abakus provides online and offline media marketing software solutions for advertisers and consumers. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Related areas on their profile: Advertising, Advertising Platforms and Analytics. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Abakus is based in Emeryville, California. Their site is abakus.me.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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