2X

2X is a B2B-focused Marketing as a Service (MaaS) firm that offers campaigns, strategy consulting, tech analysis and creative services. Put simply, it is about running campaigns, content and ads for clients who do not have an in-house team.

The natural audience is small and mid-sized businesses. Alongside the main category they mention Marketing. They are a large team, 1,001 to 5,000 people, which usually shapes who they work with. Bigger vendor, more process. Budget time for procurement.

2X is based in Malvern, Pennsylvania and founded in 2017. Their site is 2x.marketing.

Before you commit, look at who does the work day to day, reporting cadence, and contract length. Get the renewal terms in writing before the first invoice.

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