Unobtuse

Unobtuse provides website design, web app development, integrations, and maintenance for internet-focused projects. The job it does: running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Alongside the main category they mention Analytics, Cloud Computing, Consulting, Content and Developer Tools. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Unobtuse is based in Waltham, Massachusetts. You can read more at unobtuse.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

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