Sweetspot

Sweetspot is a digital insight management platform transforming enterprise dashboard ecosystem into an optimization engine. In practice that means running campaigns, content and ads for clients who do not have an in-house team.

The natural audience is small and mid-sized businesses. They also list Analytics, Business Intelligence and Digital Marketing, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Sweetspot is based in New York, New York and around since 2012. You can read more at sweetspot.com.

Our checklist for this category: who does the work day to day, reporting cadence, and contract length. Ask for a trial on your own data, not a canned demo.

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