Search Marketing Tools

Search Marketing Tools provides PPC management, search engine optimization and product feed management for retail search marketing clients. The job it does: running campaigns, content and ads for clients who do not have an in-house team.

Who is it for? Mostly small and mid-sized businesses. They also list SEM and SEO, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Search Marketing Tools is based in Carson City, Nevada and founded in 1996. Their site is searchmarketingtools.com.

Our checklist for this category: who does the work day to day, reporting cadence, and contract length. Get the renewal terms in writing before the first invoice.

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