Pikato, Inc

Mobile Marketing Automation, evolved. That is the short version of Pikato, Inc. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising, Machine Learning, Mobile and Personalization, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Pikato, Inc is based in Chicago, Illinois. Their site is pikato.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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