Mediaocean

Mediaocean provides software platforms for the advertising community. Put simply, it is about planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising, Analytics and Machine Learning, so expect those to show up in the feature set. They are a large team, 1,001 to 5,000 people, which usually shapes who they work with. Bigger vendor, more process. Budget time for procurement.

Mediaocean is based in New York, New York and around since 2006. You can read more at mediaocean.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

If you have worked with Mediaocean, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.