Makeena

Makeena incentivizes consumers to buy better products, while providing brands activation tools and real-time shopper marketing insights. In practice that means planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Coupons, E-Commerce, Food and Beverage and Information Services. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Makeena is based in Boulder, Colorado and founded in 2012. You can read more at makeena.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with Makeena, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.