Klaviyo

Klaviyo is an automation and email platform designed to help grow businesses. The job it does: running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. They also list Advertising, Analytics, E-Commerce and Marketing Automation, so expect those to show up in the feature set. They are a large team, 1,001 to 5,000 people, which usually shapes who they work with. At that size expect formal onboarding, documentation and a longer sales cycle.

Klaviyo is based in Boston, Massachusetts and founded in 2012. More on klaviyo.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

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